B2B & B2C SaaS
website reviews.
Short video teardowns of marketing sites worth studying. What they nailed, what's worth stealing, what I'd tighten. The goal isn't to dunk — it's to surface real patterns that move conversion, so you can pull them into your own work.
Each review is 5-10 minutes of video plus a full transcript with the key takeaways pulled out at the top.
All reviews
Papermark: clean design and trust signals doing half the sales job
Trust signals up top + enterprise-grade security messaging makes Papermark feel like it's selling itself.
Rows: the homepage that isn't a homepage
Rows skips the marketing homepage entirely - rows.com drops you straight into the product. Controversial and apparently A/B-test validated.
Typeform: AI-first repositioning with a vague hero
Typeform leaning hard into AI + enterprise - sharp execution on the enterprise page, but the homepage hero is too abstract.
AirOps: launch refresh that nails the product story
AirOps's relaunch splits the product cleanly into Insights + Action - perfect framing for a complex AI tool.
Perk: fresh rebrand, but show the product more
Perk's rebrand looks great - but the desktop product is missing from the site, and CTA buttons could work harder.
Wispr Flow: a website (and product) that's basically perfect
Wispr Flow is a rare review where I genuinely had nothing to fix. Crystal-clear hero, smart ROI calculator, brilliant product.
Dust: clean design, vague copy
Dust's design and structure are 80% there - the copy is the gap. Vague hero, vague feature descriptions, hidden trial.
Same eye, full playbook.
These reviews are the 5-minute version. The Web Growth Audit is the 2-week version — customer-problem mapping, page-by-page Figma breakdowns, tool and AI recs, video walkthroughs, and a Notion playbook you can ship from.
Productized. Fully async. No meetings, no fluff, no 80-page PDF.
- →Annotated Figma breakdowns of your key pages
- →Customer-problem map tied to recommendations
- →Tool + AI stack recs, calibrated to your team
- →Notion playbook your team can actually ship from