Free tools for people running web businesses.
Small, sharp tools built from the same playbook that powers the Web Growth Audit. No signup, no email wall, no funnel - the calculations run in your browser and the answers are yours.
Conversion rate calculator
Translate a CR uplift into actual money. Visitors × current vs. target CR × AOV - see monthly and annual delta plus a sensitivity table.
Website migration checklist
40 steps across 7 phases - redirects, schema, analytics, search console, post-launch monitoring. Filter by role, track progress, print or export.
B2B SaaS conversion benchmarks
Real CR data across 12 verticals, 4 acquisition models (PLG, freemium, sales-led), and page types. Filter by model, see what good looks like for your vertical.
UTM generator
Live-preview UTM builder with validation, 12 channel presets, bulk mode, CSV export, and a built-in naming-convention guide. Clean GA4-ready URLs in seconds.
Website launch checklist
55 steps across 9 phases - strategy, content, technical SEO, performance, QA, analytics, legal, launch day, post-launch. Everything that has to be true before a new site goes live. Filter by role, track progress, export to PDF.
Webflow vs AI-coded site
A short, weighted decision tool that tells you, honestly, whether to build on Webflow or as an AI-coded custom site (Claude Code / Codex). A clear verdict, and the full reasoning behind it.
Have an idea for a tool that should exist?
More tools are coming - calculators, scorecards, templates. If there's something specific you wish existed that would help you run a better web business, tell me. I build these for people like you.