Free tools for people running web businesses.
Small, sharp tools built from the same playbook that powers the Web Growth Audit. No signup, no email wall, no funnel - the calculations run in your browser and the answers are yours.
Conversion rate calculator
Translate a CR uplift into actual money. Visitors × current vs. target CR × AOV - see monthly and annual delta plus a sensitivity table.
Website migration checklist
40 steps across 7 phases - redirects, schema, analytics, search console, post-launch monitoring. Filter by role, track progress, print or export.
B2B SaaS conversion benchmarks
Real CR data across 12 verticals, 4 acquisition models (PLG, freemium, sales-led), and page types. Filter by model, see what good looks like for your vertical.
UTM generator
Live-preview UTM builder with validation, 12 channel presets, bulk mode, CSV export, and a built-in naming-convention guide. Clean GA4-ready URLs in seconds.
Website launch checklist
55 steps across 9 phases - strategy, content, technical SEO, performance, QA, analytics, legal, launch day, post-launch. Everything that has to be true before a new site goes live. Filter by role, track progress, export to PDF.
Web Growth Score
Enter your URL, get your Growth Score in seconds across AI readiness, messaging clarity and conversion structure - plus the single highest-impact fix per category. Runs my real playbook on Claude.
Webflow vs AI-coded site
A short, weighted decision tool that tells you, honestly, whether to build on Webflow or as an AI-coded custom site (Claude Code / Codex). A clear verdict, and the full reasoning behind it.
Have an idea for a tool that should exist?
More tools are coming - calculators, scorecards, templates. If there's something specific you wish existed that would help you run a better web business, tell me. I build these for people like you.