resources
Free tools for people running web businesses.
Small, sharp tools built from the same playbook that powers the Web Growth Audit. No signup, no email wall, no funnel - the calculations run in your browser and the answers are yours.
01● live
Conversion rate calculator
Translate a CR uplift into actual money. Visitors × current vs. target CR × AOV - see monthly and annual delta plus a sensitivity table.
Open calculator
02● live
Website migration checklist
40 steps across 7 phases - redirects, schema, analytics, search console, post-launch monitoring. Filter by role, track progress, print or export.
Open checklist
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More tools are coming - calculators, scorecards, templates. If there's something specific you wish existed that would help you run a better web business, tell me. I build these for people like you.