Perk: fresh rebrand, but show the product more
Perk (TravelPerk) recently rebranded and the site looks beautiful. But for a product I personally use and love, the website doesn't show the product enough - especially the desktop interface.
Show the real product - both mobile AND desktop
Perk shows the mobile app everywhere, but the desktop interface is almost invisible. In B2B/corporate, most users live on desktop. Showing the real UI in both contexts converts harder than slick illustrations.
Three CTAs in one section dilute each other
Bottom-of-page sections with three different CTA buttons create decision paralysis. Worth A/B testing one larger primary CTA instead - usually wins.
Bigger buttons. Seriously.
Sounds dumb, works. Margus has tested button sizing himself - just making CTA buttons bigger consistently lifts conversion on pages where they're small. Cheapest experiment you'll run.
Pricing pages need to answer 'who is this plan for'
Perk's pricing shows plan names and prices, but not who each plan is right for. Add a one-liner per plan: 'Best for solo travelers,' 'Best for small finance teams.' Cuts down 'which one should I pick' friction.
Sticky pricing headers as you scroll comparison tables
When the pricing comparison table is long, keeping plan names and prices sticky as the user scrolls means they always know what they're comparing - small UX win with outsized clarity impact.
Hello, hello, welcome back. Another web review - I should really find a catchy name for this series, because if I do it every week or every month it would be nice. Anyway, this time I decided to check out a company called TravelPerk - a corporate travel management platform. I'm personally using it, and I really like it. Easy to use, convenient, puts all of the travel stuff into one place. They have a mobile app, a desktop app. Really good platform. And I know they did a rebrand a couple of months ago - when it happened it looked really nice, including their website. So let's check it out.
Hero section looks really fresh, design-wise. I like the logo section - you can already see some big names here. Plus the reviews: "trusted by thousands of global teams." That's really good. Kind of subtle, but super good.
I really like that they bring out different travel-related features. The one thing I'd call out here: they could really show the desktop interface too. They're showing the mobile one, which is super handy - works really well for approvals, checking trips, tickets, everything. But the desktop interface is as important, especially in corporate, where people are doing this kind of work behind computers. Worth testing how it would work if there was a larger desktop interface called out. Plus all of these things here, which are really good.
This sticky section is actually really good - you can already see visually that there are going to be three different sections about three different types of business cases or features. If you scroll, this stays sticky, which is handy. The only thing I'd call out: each of these sections has an extra block underneath, with case studies, resources, blog posts, another resource. I think it's too much. It's not just blog posts, not just case studies, not just resources - it's everything, in each of those sections. It might make the homepage quite busy.
Case study section looks actually quite nice. Always debatable whether we need that careers section or "about us" section on the homepage - but it looks good at least. Latest news is good - creates extra trust that big newspapers and portals are covering TravelPerk.
The bottom CTA section looks good, but there are three different CTA buttons, which might be confusing. Worth testing how it would work with one main bigger CTA instead of three. And design-wise this section is super nice - I know it has zero effect on conversions, but I really like footers that are visually catchy. The colors pop really well.
Across the whole site - the CTA buttons. Worth testing how the conversion would improve if these buttons were bigger. Sounds stupid - simple test - I've done it myself, just making buttons bigger can have a really good effect. On this page they're fairly small, so worth having a simple A/B test.
Pricing looks clean, but I have a couple of issues. First, it's really difficult from the get-go to say what's the difference between Premium or Pro, or what's the difference between Starter and Premium. There's no extra information about who the plan is perfect for. Who's the free plan for? If you keep scrolling, the next section gives a bit more info — plan names show up, but the prices have already disappeared. Keep scrolling and the comparison list is longer, but now there's no pricing and no CTA buttons in view at all. The plan names and prices could stay sticky as you scroll. The pricing page looks clean, but there's a lot of room for improvement - right now it's divided into three different sections, when it could be a maximum of two, or even one section. Especially the first hero section - it has to be way more clear what the main difference between those plans is. I should already understand: if I have a small company, what plan is perfect for me? What's the difference between Pro and Premium?
Otherwise I really like the website. One small thing I noticed - they have "solutions for travelers, travel managers, finance teams" in the nav, and these links work quite well if you go to "Discover our solutions." They have the same sections there, but those links are outdated, probably some previous versions, and these ones basically give an error or there's nothing happening. Small bug - they probably already know about it, but if not, I hope they will now.
Otherwise the website looks really good. Lots of things happening. When we get to the product pages, I'd just like to see the product more. There are lots of different sections, features, benefits - but I don't feel that the product is shown enough, and the product is really good. The mobile is good, but also the desktop. I think I haven't seen the desktop platform anywhere, which is quite surprising. Worth testing - showing real product, because customers want to see real screenshots, real interfaces. So worth giving it a go.
Otherwise quite a nice website, super fresh design-wise. That's it for this time.