Web Growth Audit, or fractional advisory.
Two ways to work with me - one fixed-scope audit, one selective ongoing engagement. Not steps on a ladder; two distinct offers for two distinct situations.
An async deep-dive into your key landing pages, delivered within a week. Every problem pinned, the exact fix for each, a video from me, and one place your team works through it all - no bloated PDF.
- Every problem pinned on your key pages
- The exact fix for each, ranked by impact
- One place your whole team works through it
- A video from me, not a dusty PDF
A fractional Head of Web in your loop on web strategy, CRO, migrations, and AI tooling - with a working playbook your team adopts. Shape-to-fit: weekly sync, async access, sprints where it makes sense. One or two at a time, picked by fit.
- Fractional presence, not delivery
- AI playbook your team adopts - skills, MCPs, context repos
- CRO + experiments that ship without engineers
- Migration architecture + platform decisions
A simple way to decide.
The audit is conversion-focused by design. Within a week, fixed scope - you get every problem pinned on your key pages, the exact fix for each and a ranked to-do list. One engagement, one re-audit included.
The advisory engagement is for the harder, longer questions - migrations, rebuilds, leveraging AI inside web teams, building internal tooling. Ongoing weekly rhythm and async access. Minimum three months.