An outside brain in your loop.
I take one or two advisor engagements per quarter. A fractional presence in your team — not a delivery resource. Weekly rhythm, async access, sprints when the moment calls for it.
The areas I work in.
Not a generalist consultant. The work is focused on the web and how modern teams build and operate it.
Where to focus web investment, what to ignore, how to prioritise the roadmap. Second opinion on direction, not just execution.
Experiment roadmaps, test prioritisation, reading results without fooling yourself. From velocity testing to full-funnel analysis — and how AI fits into a modern CRO stack.
CMS, platform, stack migrations — vendor calls, architecture decisions, scope management. I've done this at scale.
Where AI agents genuinely save leverage vs. where they add noise. What a Claude Code-powered workflow actually looks like in practice. How to wire agentic automation into web ops — not as a demo, but as a durable operating model.
Second opinion on web team structure, agency relationships, and hiring decisions. Especially useful if you're scaling the web org for the first time.
Running a website across multiple languages and markets — translation workflows, CMS architecture for i18n, QA pipelines that hold up when you add a locale.
Shape-to-fit, not a fixed deliverable.
Every engagement is different. The default is a weekly sync and always-on async access — but the mix shifts to what's useful. Sprint-heavy when you're in a crunch. Lighter when you just need a thinking partner on call.
Minimum three months. Not because of a contract clause — because the useful work takes time to build context and actually move things.
Drop a message via the contact page. Brief context on what you're working on and what you're looking for.
A 30-min call to see if there's a fit. No prep required. I'll ask a few questions, you ask yours.
If it makes sense, we shape the engagement. Rhythm, focus areas, how async access works.
Three-month minimum to start. Renews on mutual agreement.
Good fit. Bad fit.
- Founder or VP making web decisions without a dedicated Head of Web
- Growing a web team and need an outside perspective on direction
- Mid-market company navigating a platform migration or AI tooling shift
- Looking for hands-on delivery or a development resource
- Need a fixed project with a scope doc and sign-off milestones
- Not yet invested in web as a growth channel