Web Advisor. Builder.
Hey 👋 I'm Margus Veeber. VeeberMedia has been my independent home base since 2015. I led the web org (from '21 to '26) behind the Pipedrive website (a global sales CRM). I build products, take a small number of advisor engagements, and host Web Unpacked. Based near Munich, working globally.
- VeeberMediaFounder2015 – present
- PipedriveHead of Web2021 - 2026
- Web UnpackedHostongoing
Products and projects I run.
I don't just advise on web - I build on it. A portfolio of products at different stages, all running with small teams and AI agents.
A decade of building the web.
Started VeeberMedia in 2015 as an independent practice. Joined Pipedrive in 2021 as Head of Web and led the web org through sustained growth at nine-figure scale until 2026. VeeberMedia ran alongside the whole time.
Independent practice for web strategy, products, and advisor work. 10+ years of client and product work - from early-stage to enterprise.
Led the web org at Pipedrive, a global sales CRM used by 100,000+ businesses. Strategy, team, conversion, tooling, and platform - at sustained scale.
Podcast on the craft and business of the web. Conversations on growth, operations, AI tooling, and what it actually takes to run a modern web org.
Side products I build and operate. SaaS-Welt covers the German SaaS market. The AI Web is a free library of AI-native web resources. Selge is a micro SaaS survey tool for improving website conversions. More in the works.
Where I've spoken.
Selective about what I say yes to. Topics are web strategy, AI tooling, conversion, and how web teams operate at scale.
How my team of 6 went from 3-5 A/B tests a month to 10+ with the same headcount - launching tests straight from Claude Code via MCPs, the boring pre-work (a proper test repository) that decides whether AI gives you winners or slop, why ugly websites can win, and keeping velocity with small tests while still taking big swings.
Hands-on conference workshop on running web work with Claude Code and AI - from ideation and test hypotheses to shipping pages, with ready-to-use Claude Code Skills.
How Pipedrive's web team is structured, how it operates at scale, and what it takes to run web at a global SaaS company.
Improving conversion when AI is eating organic traffic, doing more with less, and why the website still matters more than most teams think.
Panelist on a Prague meetup about why solid products stall after launch - the messy gap between product, GTM, and growth, where ownership breaks down, and how the launch moment, websites included, exposes whether cross-functional alignment was ever really there.
Want me to speak at your event?
Meetups, conferences, podcasts or your team offsite. Web growth, AI-era web systems and conversion - real numbers, no fluff.
I also run my own podcast on the craft of the web.
Conversations about growth, AI tooling, and how web teams actually operate. Not a round-up show.
I take one or two advisor engagements per quarter.
Fractional Head of Web for founders and VPs who want an outside brain in their loop - not a delivery resource. If the fit is there, reach out.