Head of Web. Builder.
Hey 👋 I'm Margus Veeber. I lead the web org at Pipedrive - a global sales CRM - and I've been running VeeberMedia as my independent home base since 2015. I build products, take a small number of advisor engagements, and host Web Unpacked. Based near Munich, working globally.
- PipedriveHead of Web2021 – present
- VeeberMediaFounder2015 – present
- Web UnpackedHostongoing
Products and projects I run.
I don't just advise on web - I build on it. A portfolio of products at different stages, all running with small teams and AI agents.
A decade of building the web.
Started VeeberMedia in 2015 as an independent practice. Joined Pipedrive in 2021 as Head of Web - leading the web org through sustained growth at nine-figure scale. Still doing both.
Leading the web org at Pipedrive, a global sales CRM used by 100,000+ businesses. Strategy, team, conversion, tooling, and platform - at sustained scale.
Independent practice for web strategy, products, and advisor work. 10+ years of client and product work - from early-stage to enterprise.
Podcast on the craft and business of the web. Conversations on growth, operations, AI tooling, and what it actually takes to run a modern web org.
Side products I build and operate. SaaS-Welt covers the German SaaS market. Selge is a micro SaaS survey tool for improving website conversions. More in the works.
Where I've spoken.
Selective about what I say yes to. Topics are web strategy, AI tooling, conversion, and how web teams operate at scale.
How Pipedrive's web team is structured, how it operates at scale, and what it takes to run web at a global SaaS company.
Improving conversion when AI is eating organic traffic, doing more with less, and why the website still matters more than most teams think.
Panelist on a Prague meetup about why solid products stall after launch - the messy gap between product, GTM, and growth, where ownership breaks down, and how launch surfaces (websites included) quietly expose whether cross-functional alignment actually exists.
I also run my own podcast on the craft of the web.
Conversations about growth, AI tooling, and how web teams actually operate. Not a round-up show.
I take one or two advisor engagements per quarter.
Fractional Head of Web for founders and VPs who want an outside brain in their loop - not a delivery resource. If the fit is there, reach out.