AI-era web advisory for B2B SaaS. Fractional Head of Web & Web Growth Audit.
A one-operator web advisory and portfolio of products - built for how the web actually gets made now, with AI agents in the loop. Run by Margus Veeber
hi, it's me :), out of Germany.
pipedriveex-Head of Web2x website conversion, +10% avg lift per winning test, 500+ A/B tests
AI web system on ClaudeWant senior web experience in your corner for the AI era?
Two ways to work with me. A conversion-focused growth audit of your website, or me as your ongoing advisor. Pick whatever fits right now.
Forget the bloated 80-page report. Two weeks, fully async, a Notion playbook and Figma breakdowns you can actually ship from. Customer problems mapped, How-Might-We tests, tool + AI recs, video walkthroughs.
- Customer problem mapping + jobs-to-be-done
- Figma breakdowns of every key page
- Tool + AI stack recommendations
- Video walkthroughs, not a dusty PDF
A fractional Head of Web in your loop on web strategy, CRO, migrations, and AI tooling. I show up with a working playbook - skills, MCPs, and context repos your team adopts. Weekly sync, async access, sprints when needed. No politics - just straight advice.
- Fractional presence, not delivery
- AI playbook your team adopts - skills, MCPs, context repos
- CRO + experiments that ship without engineers
- Migration architecture + platform decisions
Building products.
4 live · 1 operator · plenty of agentsThe best way to learn the new web is to build on it. Ship tools, use tools, push AI agents until something breaks - then fix it and ship again. These are the ones in the portfolio today.
Unpacking what actually moves the modern web.
in this episodeIt should be an asset, not just a static thing you take a budget for with no ROI.
- EP.002What 78,000 websites reveal about CRO.Sahil Patel · 52 min · Mar 2026
- EP.001Running web CRO at scale: ideation, documentation, and hard truths.Misho Chirikashvili · 38 min · Feb 2026
Portfolio company and the macher*
* macher (de.) - doer / maker; the kind of person who builds, ships, and acts on the openings they spot, instead of just debating them.
The thesis. Why one operator + AI agents beats a five-person studio for the work we do. How projects are chosen, how advisor work is scoped, and what we say no to.
Founded VeeberMedia back in 2015 - running it from near Munich, advising a small number of companies, building products, hosting Web Unpacked. Ran web at Pipedrive 2021-2026, leading the web org through a nine-figure scale. Posts on LinkedIn weekly. Speaks occasionally.
- VeeberMedia · Founder (since 2015)
- Pipedrive · Head of Web (2021 - 2026)
- Web Unpacked · Host
- Speaker · web + growth conferences
- Based near Munich · working globally
