Why did we decide to focus on strategy-first service?
Recently, we rebranded our whole business. By whole, I mean not only the visual side of the brand and the webpage – I mean the processes behind our service, our brand essence, marketing strategy and so much more.
Branding – much more than just a logo
To make things simple, we can divide the brand into two part. First one is a brand identity (which most people think a brand is) and the second one is a brand strategy. Let’s dive deeper into both parts and see what actually one brand can include in itself.