--- type: index title: "VeeberMedia - Open Knowledge Format bundle" description: "OKF v0.1 manifest for veebermedia.com. A vendor-neutral, agent-readable mirror of every page, article, podcast episode, website review, and tool - one Markdown concept each." resource: "https://www.veebermedia.com/okf/index.md" tags: ["OKF", "manifest", "VeeberMedia"] --- # VeeberMedia - Open Knowledge Format bundle This is an Open Knowledge Format (OKF v0.1) bundle: a directory of plain-Markdown concepts mirroring [VeeberMedia](https://www.veebermedia.com), one file per page. Each concept carries YAML frontmatter (`type`, `title`, `description`, `resource`, `tags`, optional `timestamp`) and a `## Related` graph of links to sibling concepts. Built for AI agents - the canonical, human-facing pages live at the `resource` URLs. Path convention: `/okf//.md`. This manifest is the entry point. ## Pages (15) - [About VeeberMedia - Portfolio Studio for the AI-Era Web](/okf/page/about.md) - VeeberMedia is Margus Veeber's independent studio. Products, selective advisor work, and the Web Unpacked podcast - run near Munich since 2015. - [Blog - Web Growth, CRO & AI for SaaS Websites](/okf/page/blog.md) - Long-form articles and field notes on web growth, CRO, AI, and building on the web - from Margus Veeber. - [Contact](/okf/page/contact.md) - Get in touch about the Web Growth Audit, an advisor engagement, the podcast, a speaking inquiry, or anything else. - [Digital Products Portfolio](/okf/page/projects.md) - A portfolio of owned digital products - SaaS tools, media brands, and productized services built for the DACH market and beyond. - [Fractional Head of Web - Web Strategy & Advisory](/okf/page/advisor.md) - Fractional Head of Web for founders who want a thinking partner on web strategy, CRO, and migrations - with a working AI playbook (skills, MCPs, context repos) the team adopts. Not monthly decks. - [Free Web Audit for B2B SaaS - AI, messaging & conversion score](/okf/page/free-web-audit.md) - A free, instant web audit built for B2B SaaS sites. Enter your URL and get a Growth Score across AI readiness, messaging clarity, and conversion structure - plus the single highest-impact fix for each, in Margus Veeber's voice. - [Margus Veeber](/okf/page/margusveeber.md) - Head of Web at Pipedrive, founder of VeeberMedia, host of Web Unpacked. Builder working from near Munich. - [Resources - Free Tools for SaaS Websites & Growth](/okf/page/resources.md) - Free, no-signup tools and resources for people running SaaS and ecommerce websites. Built by VeeberMedia. - [Speaking](/okf/page/speaking.md) - Margus Veeber speaks at conferences and meetups about web growth, AI tooling, conversion, and how solo + AI-assisted teams ship at scale. - [Stack - Tools VeeberMedia Uses and Recommends](/okf/page/stack.md) - The actual tools in rotation at VeeberMedia - AI models, design tools, CMSs, and a curated list of recommended products worth knowing about. - [VeeberMedia - Digital Products & Web Advisory](/okf/page/home.md) - Margus Veeber's home base - portfolio of products, selective advisor work, and the Web Unpacked podcast. - [Web Growth Audit & Fractional Web Advisory](/okf/page/services.md) - Two advisor offers - a productized Web Growth Audit and a selective fractional engagement. No middle tier. - [Web Growth Audit OS - SaaS Website Conversion & Growth Audit](/okf/page/audit.md) - Actionable web audit for SaaS websites. Get a Notion playbook, Figma breakdowns & growth system that returns 10-100x the value. - [Web Unpacked Podcast](/okf/page/podcast.md) - Web Unpacked is a podcast about what actually moves the modern web. CRO, SEO/AEO, experimentation, AI, tooling, and the tactics behind the best sites being built today. - [Website Reviews - Patterns Worth Stealing](/okf/page/website-reviews.md) - Short video teardowns of marketing sites I admire - what they nailed, what's worth stealing, what I'd tighten. Each review includes a full transcript and key takeaways. ## Articles (1) - [How I audit websites: customer problems, page types, traffic patterns, and what actually matters](/okf/article/how-i-audit-websites.md) - A good audit doesn't start with your tools - it starts with your customers. Here's how I think about website audits: the problems worth finding, the pages worth focusing on, and the patterns that repeat across every site. ## Podcast episodes (3) - [Web Unpacked 003: B2B websites as revenue engines.](/okf/episode/ep003-b2b-websites-revenue-engines.md) - Brian Woloszczak joins to unpack how B2B teams can rethink their websites as active revenue drivers - not static brochures. We cover positioning, lead flow, conversion architecture, and what most B2B companies are leaving on the table. - [Web Unpacked 002: What 78,000 websites reveal about CRO.](/okf/episode/ep002-78000-websites-cro.md) - Sahil Patel from Spiralyze shares what analyzing 78,000 websites taught him about what actually drives conversion rate improvements - and what most teams get completely wrong. Data-driven, direct, and full of surprises. - [Web Unpacked 001: Running web CRO at scale: ideation, documentation, and hard truths.](/okf/episode/ep001-web-cro-at-scale.md) - Misho Chirikashvili, Web Optimization Manager at Pipedrive, breaks down what it takes to run a mature CRO function at scale - from ideation systems and documentation practices to the hard truths most teams avoid talking about. ## Website reviews (7) - [Papermark: clean design and trust signals doing half the sales job](/okf/review/papermark.md) - Trust signals up top + enterprise-grade security messaging makes Papermark feel like it's selling itself. - [Rows: the homepage that isn't a homepage](/okf/review/rows.md) - Rows skips the marketing homepage entirely - rows.com drops you straight into the product. Controversial and apparently A/B-test validated. - [Typeform: AI-first repositioning with a vague hero](/okf/review/typeform.md) - Typeform leaning hard into AI + enterprise - sharp execution on the enterprise page, but the homepage hero is too abstract. - [AirOps: launch refresh that nails the product story](/okf/review/airops.md) - AirOps's relaunch splits the product cleanly into Insights + Action - perfect framing for a complex AI tool. - [Perk (TravelPerk): Perk: fresh rebrand, but show the product more](/okf/review/perk.md) - Perk's rebrand looks great - but the desktop product is missing from the site, and CTA buttons could work harder. - [Wispr Flow: a website (and product) that's basically perfect](/okf/review/wispr-flow.md) - Wispr Flow is a rare review where I genuinely had nothing to fix. Crystal-clear hero, smart ROI calculator, brilliant product. - [Dust: clean design, vague copy](/okf/review/dust.md) - Dust's design and structure are 80% there - the copy is the gap. Vague hero, vague feature descriptions, hidden trial. ## Resources & tools (6) - [B2B SaaS Website Conversion Rate Benchmarks (2026)](/okf/resource/website-conversion-benchmarks.md) - Real conversion rate benchmarks for B2B SaaS websites - by acquisition model (PLG, freemium, sales-led), vertical, and target customer size. Free trial, demo, and paid landing page data from 86+ SaaS companies. - [Conversion Rate Calculator - Free Tool for SaaS & Ecommerce](/okf/resource/conversion-calculator.md) - Free conversion rate uplift calculator. Plug in visitors, current CR, target CR and AOV - see extra monthly and annual revenue, value per 0.1 pp lift, and a sensitivity table. - [UTM Generator - Free Campaign URL Builder for GA4](/okf/resource/utm-generator.md) - Free UTM parameter generator with live preview, validation, presets for every major channel, bulk mode, and a built-in naming-convention guide. Build clean GA4-ready campaign URLs in seconds. No signup, no tracking. - [Webflow vs AI-Coded Website: Which Should You Use?](/okf/resource/webflow-vs-ai-website-builder.md) - A short, weighted decision tool that tells you whether to build your site in Webflow or as an AI-coded custom build (Claude Code / Codex). Honest scoring with a full breakdown of the reasoning. No signup. - [Website Launch Checklist (55 Steps)](/okf/resource/website-launch-checklist.md) - A complete, interactive website launch checklist - 55 steps across 9 phases. Strategy, content, technical SEO, performance, accessibility, QA, analytics, legal compliance, launch day, and post-launch. Filter by role, track progress, export to PDF. - [Website Migration Checklist (49 Steps)](/okf/resource/website-migration-checklist.md) - A complete, interactive website migration checklist - 49 steps across 8 phases. Covers redirects, structured data, AEO, QA, analytics, legal compliance, and post-launch monitoring. Filter by role, track progress, export to PDF.