HACKL is German-based premium-class autohaus specializing mainly on German and Italian luxury cars.
The reason why they turned to us was that they felt their current brand visuals didn’t reflect their business well – their logo and other visuals were outdated and not connected with their current (and ideal) customers. In addition to this, they weren’t sure how to market and brand themselves to the perfect clients.
At the beginning of the project, before designing deliverables, we did our strategy and discovery session with HACKL team. Goal of this was to get to know the brand, discover their brand true nature, ideal users (and ways how to reach to them) and overall, get a needed information and new bits of information to create a branding roadmap that would help them to grow their brand and lead the way in the future.