/ OUR PROCESS

We change your business by uncovering the true brand essence, identifying who the real customers are and creating a visual identity that is based on strategy.

We want to make good changes in your business. To make your brand more valuable. To make it more attractive to its customers and fans. To make sure that you can be proud of it.

To do that, we have created a framework that will lead us through the whole process of creating a compelling, premium-looking brand that your customers will love. This framework will help us to align your brand with clients’ problems and goals, uncovering new solutions and paving the way for the long-term success of the brand.

Our goal is to create each of our clients a strategic roadmap and compelling visual identity that will help them to grow the business, connect with the right customers and achieve their goals. In addition to this, they can have our full support to manage their brand successfully.

“Branding is the process of connecting good strategy with good creativity.”  – Marty Neumeier

01.

DISCOVERY

We start by uncovering brand needs and attributes, user profiles, the customer’s journey and business goals. All this is needed to create dots that we can start connecting in the strategy part of the framework. The discovery part can have a transformative impact on our clients’ businesses because it brings so much more clarity about their brand into their minds.

02.

STRATEGY

In the second part of the process, we gather everything we discovered in the first part and create a roadmap. This includes your brand positioning, value proposition, marketing strategy, direction about the look and feel, tone and voice, and also business goals together with priorities. This brand roadmap forms the guiding pillar of the brand.

03.

DELIVERABLES

At this point, we have finished the discovery and strategy part of the framework and we have a clear understanding about the brand essence, business goals and its users. Based on a solid strategic roadmap, we start designing a premium-class brand identity that speaks to your customers.

Ready to start a project?

Contact Us