Recently, we rebranded our whole business. By whole, I mean not only the visual side of the brand and the webpage – I mean the processes behind our service, our brand essence, marketing strategy and so much more.
The main reason why we decided to rebrand is that we knew we need to change our processes, create an effective framework and design visuals that reflects more what we are up to. For us, there wasn’t a question of whether we should rebrand or not. We saw that change is necessary.
BUT WHY WE DECIDED TO FOCUS ON STRATEGY?
Could we just continue designing logos? Creating webpages?
We know that design matters. But more and more we realized that client’s don’t need “just a logo”. They have a pain point, a problem, that needs to be solved. They have different business objectives that need to be fulfilled. There are so many more things that we can help our clients to discover. Designing only a logo won’t change much. Uncovering true brand essence, finding our who are the real customers and creating practical strategy together with exceptional brand visuals can change the course of their brand and business.
That’s why we are from now on, focusing more and more on discovery and strategy side of the branding. Of course, we still do design, but only after we have concluded strategy side of the framework. This way we can ensure that brand visuals are based on meaningful strategy and they can last years and years.
Read more about our framework & process here. I will also shortly describe it further below in this post.
“Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.” – Kenya Hara
We have seen how our framework changes businesses, brings clarity to brand values and essence, increases revenues because of rightly-targeted customers and creates pride in owners. And these things matter. A lot.
Our goal is to be an investment for our clients, not an expense. Our goal is to change their brand better and valuable. Together with our framework, we can do that.
DISCOVERY > STRATEGY > DESIGN
So, what this framework includes?
Firstly, we start with discovery. This is the part where we get to know the brand, find out brand attributes, what your brand is about, who are the ideal customers, what are their problems and how their journey to you looks like.
Secondly, we gather all the information from the discovery part and create a cohesive roadmap. This included brand positioning & strategy, marketing strategy, directions about brand voice and look and many other things.
After we have finished with discovery and strategy part of the framework, we can start designing. But at this point, we know exactly what visual elements need to reflect, who should they attract, what kind of deliverables we actually need etc. Shortly – we create a premium-looking visual identity that is based on carefully-crafted strategy.
Read more here.
”Branding is the process of connecting good strategy with good creativity.” – Marty Neumeier
Is your brand not reflecting what it should be? Do you know what your brand really should be about? Not sure about who are your ideal customers, what are their problems and how you can you offer solutions? Or you know that you would love to attract a different kind of clients?
No problem – we are here for you. Contact us and let’s dive into your brand.
Margus Veeber | Brand Strategist @ VeeberMedia